Community Building Hacks For SMEs

If you want to get more from your audience, it’s time to start treating them like they are special. Community building can be a great way to do this, by making people feel more involved and part of something. We’re going to take a look at a few things you need to start doing to build a community around your business. Read on to find out more!


Express your values

One of the easiest ways to start attracting people to your business is by underlining your values. Ask yourself what you stand for and make sure it is a strong part of your message. You might be on a mission to improve the environment, for example. Or, you might pride yourself on the healthy workplace you offer your employees. You can go the other way, too.

The craft beer company Brewdog, for example, built their community by being obnoxious and rebellious. The point is if you appeal to a certain section of society you will be able to create a stronger sense of community.



If you want people to engage with you, it’s vital that you listen to what they are saying. As an SME this is a definite advantage in your favour over the bigger, multinational companies. Consider how you communicate with you customers and improve things across the board.

Be consistent across all your marketing channels, too. Use customer suggestions to make improvements – and thank them for their ideas. Pretty soon you will have an audience that is emotionally invested in what it is you are doing.


Make people feel part of something

People are always looking for like-minded others, and you can act as a facilitator for this process. Make them feel special and part of something bigger than a product or service. Invite them to join in a little more and offer something in return.

You don’t have to go wild. Something like these Dynamic gift membership key tags or a wristband will suffice. The point is memberships help drive customer loyalty both ways. You can reward them for their custom, while they keep coming back for more.


Train your employees

Make sure that you give your employees the tools they need to help you build a community. Your staff and workforce are one of the biggest parts of your company culture. And, with the right customer service training, they will help you spread your community message near and far.

If you employees can be consistent, helpful and friendly at all times, it will attract people to your business. And, every sale can be an opportunity to bring more customers into your community.


Embrace other businesses

Are you in a business network right now? If not, you should be. Contacting complementary businesses to yours should be a priority if you want to start creating a community.  It can help in many different ways.

Most of all, it widens your market. If you don’t sell a particular item, then you can just send customers to a business on your network that does, and vice versa. It’s this kind of camaraderie and helpfulness that people respond to – and it will increase the size of your community.


Featured image via – Flickr


Computer Rage In Your Business? You’re Not Alone

Waiting for computers to load has become the new waiting in...

woman at pc
5 Things Your Business Should Invest More Money In

When your business is doing well, you usually start wondering what...

“There’s No Time!” How To Manage Business Time More Effectively

Transitioning from the world of paid employment to becoming a business...

Ways to Update Your Business and Satisfy Customer Demands

Updating your business and satisfying customer demands are two things that...

business man working at laptop
How To Choose the Best Webcasting Software For Your Needs

When you start to think about how webcasting is all of...

business woman
Four Ways to Use Customer Relationship Management to Help Your Business Thrive

Creating meaningful and positive relationships with your customers is one the...

5 Ways to Fully Protect Your Small Business

This is a contribution by Mitchell Sharp.   Whether you are starting...

Your Business Needs To Look Like A Winner

Welcome to the world of business where style often outweighs substance....

big sign
Small Businesses Can Target People in a Specific Local Area with These Tips

If your business operates in a specific local area, you need...

5 Unique Marketing Tactics You Might Not Have Considered

As a business owner, it is likely that you spend a...

The Importance Of Finding A Niche

There are a few big businesses out there that have their...

money and people
Why Your Marketing Strategy Needs To Be Like An Onion

Making a business successful used to be about one thing: doing...

green house
Is Property Investment The Right Option For You?

Everyone would like the opportunity to increase their wealth. It will...

brands to invest into
How To Get People To Like Forex

Getting people to like forex is not difficult at all, all...

Don’t Believe These Equipment Financing Myths

If you’ve been running a construction business for some time, then...

tired man
5 Ways to Make Money After Retirement

Whether your life insurance policy has matured, your savings have been...

5 Ways to Fully Protect Your Small Business

This is a contribution by Mitchell Sharp.   Whether you are starting...

These Technologies Are Going To Transform The Way Businesses Compute

Not all of us can stay clued up on the latest...

Computer Rage In Your Business? You’re Not Alone

Waiting for computers to load has become the new waiting in...

The Logisitcal Challenges That Come With Running a Business’s Website

All businesses, no matter what sector they operate in, tend to...