Get People Buzzing About Your Coffee Business

Coffee is the most popular drink in the world (which, if you consider its caffeine content, also makes it the most popular drug delivery system in the world!). So if you’re going to start a business in the food and beverage sector, then you could certainly do a lot worse than starting up shop in such a massive market!

Of course, the size of that market should alert you to something that all businesses should be wary of: the sheer amount of competition out there. People tend to stay loyal to particular coffee brands, after all. Once they’re hooked on a particular taste and aroma, it will take a lot to get them to buy another brand (unless it’s an emergency!). So you need to make sure you actually stand out in this field.

Whether you’re planning on making a coffee for your own small business, to sell online to other retailers, or to supply local restaurants (or your own!), these are the things you need to keep in mind.

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Growing and roasting

Growing coffee beans is nowhere near as easy as you may think. You may wonder why all the great coffee seems to come almost exclusively from places like Colombia, Jamaica, and Brazil. It’s because coffee plants need tropical or subtropical conditions. And you’re only going to start getting the average production of five to ten pounds of coffee beans a year after the plant is at least four years old. It’s not impossible to grow these plants at home, but it’s pretty difficult. Consider checking online for raw (aka green) coffee beans, and learn how to roast them in a unique and flavour-producing way.

 

The production scale

Producing enough coffee to sell on any kind of meaningful commercial scale is probably going to take a little more than your the pans in your kitchen. These are great for starting out and creating coffee for family and friends, but you need to start thinking about professional production if you want to make a mark in the industry. To get the funding for this, you need to get people interested. That means getting professional on a smale scale to get interest and sales. Get a website, get some stand up pouches, get local food and beverage regulation authorities to certify your product, and get selling.

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Opening a shop

Of course, a lot of people who want to make and sell their own coffee want to open up their own coffee shop. While we’re always in need of more stores that take a more ethical and flavorful approach to coffee than the big players in this industry, you have to keep in mind that the competition is pretty tough. And yes, that goes even if you ignore the likes of Starbucks, McDonald’s, Costa, Dunkin’ Donuts, etc. People consider ‘indie coffee stores’ to be in their own league – the people who go to them are unlikely to go to the big chains. So you need to make sure you actually stand out from the other small coffee stores by appealing to a particular niche – as well as providing amazing coffee.

 

Featured image link: Pexels

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