4 Steps To Starting Up A Small Restaurant Business

If there’s one business sector that will always remain popular, it’s the food sector. In fact, there are no less than 15 million eateries in the entire world, meaning that if you’re peckish, you’re sorted!

This also means that people who choose to enter this business have a lot of custom, but also a lot of competition. This in mind, if you’re considering entering the industry, it’s vital you get things right.

So, to help you out, here are the four big steps that all aspiring restaurant entrepreneurs must take!


Step 1: Choose a target market

Food doesn’t have universal appeal, and some types of meal are more commonly associated with certain ages. Younger ages will gravitate more toward fast-food and quick service. Older generations, who grew up around the family table, may prefer a quieter sit-down meal. And then there’re the more wealthy areas of the population, who can afford to eat at high-end restaurants.

It’s up to you to choose a focus. If the area you;re opening in isn’t particularly affluent, then a high-end joint wouldn’t suffice. If your area is home to a lot of youngsters, then perhaps a Gen-Y focused space would be suitable. Focusing on Gen-Y also makes it easier to target them on social media.


Step 2: Design your space

It’s important to get this right first time, for several reasons. Any mistakes now can delay your opening date, cost you more money, and lose you customers due to said delay. Your restaurant fitouts will be the very foundation of the look and feel of your space, so they’re important to get right.

It starts with step number one, and your target market. Who’s your audience? This will dictate your atmosphere. A more expensive, relaxed atmosphere could use soft lighting, candles and orchestral music. An establishment aimed at families could use pop songs, colorful lights and funky, modern decor. It’s up to you to choose which direction to take.


Step 3: Choose a service style

Will you opt for a self-service buffet? Will you go all-you-can-eat? Will you bring the food to the customers’ table? How much table service will you offer? You have a number of different service styles to choose from and they will all play a big part in your pricing.

If you want to go the cheap, value for money route, then an all you can eat buffet would be best. This food isn’t of the highest quality, but it tastes just fine and is good value for money. You’ll attract youngsters and families this way, big weekend spenders who will keep coming back.

Alternatively, you could focus on the quality of the food over the quantity, charging a higher price for great cuisine and table service. Of course, this all depends on your chosen audience, too, so choose carefully!


Step 4: Choose a food type

Whether it’s seafood, steak, Indian or Italian, make sure you decide on one particular area. This will allow you to specialize in one thing, instead of being mediocre at multiple things. Again, this will be dictated by your audience and service type, but you should also choose something you’re passionate about.

The very best businesses are ran by people who care about their trade. So if you love seafood, go for seafood! You’ll understand what the consumer wants, and will have a better idea of what does and doesn’t taste good. You’ll also reduce the number of complaints, as you’ll be too pro to cause any.


Are there any tips we missed? Sound off in the comments below!


Featured photo credit: Pixabay


Computer Rage In Your Business? You’re Not Alone

Waiting for computers to load has become the new waiting in...

woman at pc
5 Things Your Business Should Invest More Money In

When your business is doing well, you usually start wondering what...

“There’s No Time!” How To Manage Business Time More Effectively

Transitioning from the world of paid employment to becoming a business...

Ways to Update Your Business and Satisfy Customer Demands

Updating your business and satisfying customer demands are two things that...

business man working at laptop
How To Choose the Best Webcasting Software For Your Needs

When you start to think about how webcasting is all of...

business woman
Four Ways to Use Customer Relationship Management to Help Your Business Thrive

Creating meaningful and positive relationships with your customers is one the...

5 Ways to Fully Protect Your Small Business

This is a contribution by Mitchell Sharp.   Whether you are starting...

Your Business Needs To Look Like A Winner

Welcome to the world of business where style often outweighs substance....

big sign
Small Businesses Can Target People in a Specific Local Area with These Tips

If your business operates in a specific local area, you need...

5 Unique Marketing Tactics You Might Not Have Considered

As a business owner, it is likely that you spend a...

The Importance Of Finding A Niche

There are a few big businesses out there that have their...

money and people
Why Your Marketing Strategy Needs To Be Like An Onion

Making a business successful used to be about one thing: doing...

green house
Is Property Investment The Right Option For You?

Everyone would like the opportunity to increase their wealth. It will...

brands to invest into
How To Get People To Like Forex

Getting people to like forex is not difficult at all, all...

Don’t Believe These Equipment Financing Myths

If you’ve been running a construction business for some time, then...

tired man
5 Ways to Make Money After Retirement

Whether your life insurance policy has matured, your savings have been...

5 Ways to Fully Protect Your Small Business

This is a contribution by Mitchell Sharp.   Whether you are starting...

These Technologies Are Going To Transform The Way Businesses Compute

Not all of us can stay clued up on the latest...

Computer Rage In Your Business? You’re Not Alone

Waiting for computers to load has become the new waiting in...

The Logisitcal Challenges That Come With Running a Business’s Website

All businesses, no matter what sector they operate in, tend to...