Every business owner knows that trade shows are an incredible resource when it comes to growing and developing their business, but few know how they get the most out of these events. While it’s true that trade shows can catapult a business to the next level, that’ll only happen if the company understands what it takes to come out ahead. Because make no mistake, you’re going to be surrounded by the competition!
Know What You’re Doing
You’re going to need a game plan for your trade show. And by that, we don’t mean you’ll need to think while you’re traveling to the show; these things require careful planning and should begin many weeks before the day. To understand what you’re trying to achieve, it’s best to first attend a trade show not as an exhibitor, but just as an attendee. This will give you a chance to see what other companies are doing, learning all the while what you will – and will not – include in your stand. After that, it’s all about setting targets. What is it you want to achieve from a trade show; investment, customers, media buzz? Understanding this will help direct your focus.
Stand Out From the Crowd
It’s important for any company to stand out from the crowd at a trade show, but extra necessary if your company is relatively young. If your company name doesn’t yet mean anything, then you’ll need to make a splash in other ways. First of all, you should make sure that your booth is perfect; contact a company like Infinity Exhibits for a custom, eye-catching booth that’ll draw people in. As well as the design of your booth, it’s also important that your content is compelling enough to keep visitors engaged. Interactive displays, games, and freebies will all get people on the hook.
Bring Your A-Game
If you’re the CEO of a company, especially a young company, then for all intents and purposes, you are the company! As such, your energy, charisma, and enthusiasm but will be one of your biggest weapons in your arsenal. You know your product inside out, so get a good night’s sleep the night before the event and bring your A-game. If you can pitch a perfect game, you never know where the trade show might take you.
Talk to Everyone
A common mistake made by trade show exhibitors is waiting for people to approach their booth before engaging them. Instead, you should be talking to anyone and everyone, all over the trade event, not just at your booth. Everyone is in networking mode, so it’s not odd to strike up a conversation with a stranger, even if you’re only both in line for refreshments.
After the Event
The trade show is the warmup; the real game takes place in the days and weeks after the event. This is when you really get to work, following up on connections and leads you have established during the trade show. Your exhibit won’t be a success unless you get this part just right!
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