For anyone with a website to look after, one of the main considerations is to draw in as much traffic as possible. We have written much on this site regarding the various methods of achieving that.
The only question now is: which are actually the most effective? It is sometimes the case that a little-known technique turns out to be more effective than something you have been using for a long time.
No matter what your target is, if you follow any of the below tips, then you are likely to succeed in drawing in considerably more traffic to your website. Without further ado, then, let’s take a look at the most effective methods currently available.
Let’s start with Search Engine Optimisation (SEO). In case you haven’t visited us before, we will take a quick look at just what SEO is. SEO is a series of techniques and methods which are aimed at improving a website’s appearance on search engine listings.
There are many different ways to do this, and as a result SEO is already a wide and varied field. One of the major methods involves targeting the specific keywords which people are likely to search for.
These keywords can then be embedded into the website as much as is reasonable, thus improving its placement in the listings. But there is more to SEO than that, and a lot of it involves the actual framework of the website itself.
You have, no doubt, heard about SEO before. However, there is another method which is proving to be just as effective – though it is still in its infancy. Conversion Rate Optimisation (CRO) is a method of analyzing traffic data to a website in order to increase it.
It is also used as a way to encourage visitors to take any particular action which you want them to take. This is what is meant by ‘conversion’. So how exactly is this conversion achieved? A CRO agency takes data from those visitors who carry out the desired action, and uses it to tailor the experience for similar visitors.
In this way, it encourages visitors to do what is desired, but also makes the process easy for them.
It is no longer a secret that Facebook is useful for marketing. Indeed, many businesses have already made good use of the social media platform. But there is one way it can be used to draw in traffic which you might not have considered.
It’s called Facebook Remarketing, and it is starting to be big business. With Facebook Remarketing, you use a tracking pixel to continue to market to people who have already visited your website. This has been shown to be a highly effective method, as it tracks those who you already know are likely to be inclined.
It is a simple one, but it is still one of the most effective. Having an email list is a powerful way to deliver your message straight into people’s inbox.
You might be surprised at how effective this is in drawing in people to come back to your site. No website is quite complete without an email list. Just be sure to update your readers regularly.