Whether you’re a marketing manager or an owner of your own business, you’ll likely have looked into ways to market a business effectively. There are so many techniques available now though and with a budget to consider as well, a key challenge today is finding the method that will be best for your business.
If your business has a company van or a fleet of them, have you thought about how effective they can be for marketing the firm? If you have vehicles on the road often, then using your vehicle to promote your business is an easy way to get brand exposure and spread your business’ message. Whichever way you decide to finance your company vehicles or vans, whether you choose cash purchase, business lease or vehicle rental, most companies will allow you to use vehicle wrapping to promote your business.
A point that must be raised at this point is that there was once a time when the white van was the go-to vehicle for many companies and tradesmen. For many years, this was chosen because white was the colour that kept the van cooler for longer – reflecting sunlight rather than absorbing it. For drivers who delivered and transported food produce, fridges were not available in vans at first, so a white van was their only option.
This isn’t the case in the current landscape. Many companies are likely to choose different colour vans over the traditional white van, as the former catch the eye more and ensures both the van and the business it’s associated with is noticed. Alternatively, firms may choose to get their ‘white van’ wrapped with company details to spread their company message. A plain white van no longer catches people’s attention, instead a well-designed, colourful and bright vehicle wrap encourages people to engage with your message as their eyes will naturally gravitate towards them.
The advantages of vehicle wrapping
You’ll be able to quickly and effectively spread the message of your business by marketing using a company vehicle, not to mention the fact that it’s a very affordable marketing method. It is the opportunity to give a great first impression before people even know who you are too. Vehicle wrapping is a cost-effective way to advertise – whilst you will face initial investment costs, the long-term cost of vehicle wrapping is just a fraction of the cost of other marketing methods. It appears to be worth the initial cost too. According to experts, more than 70% of motorists are influenced positively by the products and companies that they see advertised on other vehicles, and 98% of people on the roads said they noticed truck ads. Just one car wrap could generate between 30,000 and 70,000 views per day!
Compare those stats to the figures related to other marketing techniques and the benefits continue to be seen. Social media is big right now, yet only 45% of marketers think their Facebook efforts are effective. However, 74% of people do still use Facebook for professional purposes. Additionally, of the extensive online population, 80% of users never click on online banner ads and only 22.87% open marketing emails.
Steps to follow when vehicle wrapping your company vehicle
Wondering where to begin when looking into vehicle wrapping as a marketing technique? There are a few tips to keep in mind when it comes to designing your vehicle wraps to ensure you get the very best out of your van marketing – make sure your investment counts and grab the attention of those around you by following these words of advice!
Get your logo into the design
First things first; your logo needs to be on your vehicle wraps. Ensure it is big enough so people can recognise it as well, and is imprinted into the minds of those who see it. This helps boost your company’s brand awareness so that people remember who you are and associate your logo with you.
Keep the format and font clear
You want to ensure all text that’s used on your vehicle wraps is clear for other road users and pedestrians to see. Therefore, always select a font and format that can be easily read. Images should also be of a good quality. Remember too that other road users will need to keep their eyes on the road, so keep the information short and sweet, as well as clear so that everyone can read it at a glance, and from a slight distance. Less is often more! Don’t confuse the reader with too much information.
Check thoroughly for grammatical and spelling mistakes
Before you begin applying your vehicle wraps to your van or fleet of vehicles, make sure that all the contents have been thoroughly checked to ensure there aren’t any glaring errors present. Simple spelling and grammar mistakes can be easily avoided if you make sure everything has been looked over by yourself and another set of eyes before completion – mistakes can cost you more money than you might not have in your marketing budget, especially if you are having several or more vans wrapped.
Don’t forget to include the contact details
Imprinting your business message onto company vans is a great way to advertise your business to everyone who sees your vehicles. However, people who see your vehicles should be able to know how to get in touch with you to learn more about your firm and its services. If you are providing a service or product that someone is interested in, they need to know how to contact you – make it easy for them. Most people in your audience won’t have the time to go looking for your details.
This article was researched by Northgate Vehicle Hire, a specialist long-term van hire provider which also allows for vehicle wrapping.