With the majority of businesses, there are certain departments – such as finance or bin collection – which stay the same and rarely altered with how they are run. Despite this, there are areas of businesses which are continuously evolving – with one of these being marketing. In a lot of industries, marketing is the key way for business owners to keep up or put themselves one step ahead of their competitors. This forces business owners to search for inventive techniques and new strategies. This can be done by using wristbands or lanyards, and these following points will explain how they can be used to market your business.
Customise Specifically to Your Business
A great aspect about wristbands and lanyards are that business owners have full control over how they are designed. Therefore, with lanyards or Tyvek wristbands, businesses can print them with their logo so that they are unique to their business. These can then be handed out to customers as a different option instead of flyers – these can be better they are the customer may be more inclined to keep it, which isn’t the case with a flyer that they will probably throw away.
They Can be a Great Alternative to Mass Communication
Wristbands or lanyards can also be seen as a marketing tool that isn’t one of the traditional techniques – such as mass communication – this is because for certain businesses, they can be much cheaper and useful than mass communication. This is because most mass communication techniques are tools such as television or newspapers, and wristbands are more personal and cheaper.
Offer an Incentive
A great thing about wristbands and lanyards are that they are wearable items; which means that they will be visible on the person’s body. However, an issue that arises is why a customer would want to wear a wristband that promotes a business? Therefore, the customer will need an incentive. This usually works best for business that run from gaining repeat service from their customers, such as a hairdresser. What the business can do is offer a discount when the customer returns, but only if they are still wearing the wristband you gave them on their last visit. This will have to be a Tyvek wristband as they customer will be unable to take it off and put it back on.