Half a decade ago, mobile phones were only used for communication. Now, more people than ever use their smartphones to look up information, go shopping, make payments, download apps, and so much more.
This has been a huge advantage for business people since they can reach a wider audience and achieve higher conversion.
To reach the maximum number of people, website owners must optimize their site for mobile devices.
Mobile optimization is all about ensuring that your site looks good and loads quickly across mobile devices.
Characteristics of a mobile-optimized website include:
- Fast loading
- Well-structured and a friendly layout
- Less mobile pop-ups
- No vertical and horizontal scrolling
- Mobile compatible videos
- Responsive and attractive CTA
- Readable fonts
- Easy to fill contact forms
Benefits of mobile website optimization
There are many benefits of hiring an SEO Denver expert to optimize your mobile website, including:
Improved user experience
Nobody wants to browse a desktop website on their mobile device. That said, mobile websites are specifically designed for mobile devices. The mobile-optimized website enhances the user experience leaving a good impression on the user. Good navigation also appeals to users.
Higher search engine rankings
Google uses mobile-friendliness as a factor when ranking websites. As such, well-optimized mobile websites rank better than those that aren’t.
This means that a company’s website that isn’t mobile-friendly but is desktop optimized will still be thrown pages away in SERPS.
Google explains that a mobile-optimized website is ranked higher because it’s easier for users to find the best search results across all devices.
Increased average time
Most people lead busy lives and have little time for other activities. Therefore, buyers expect to get the information immediately after your ad when it comes to online buying. With a well-optimized mobile website, you can get thousands of customers because your website will not waste their time.
Decreased bounce rate
On average, you have less than three seconds to impress a mobile user. If a user finds it hard to stay on your website, they will definitely leave and go to another. This will ultimately lead to a high bounce rate, which is the percentage of users leaving your site shortly after landing on it.
Faster loading speed
As earlier mentioned, most people are busy and don’t want to waste time on a website. A website that isn’t mobile-optimized will load slowly on a mobile device or even not load at all. Of course, users will abandon the site if they have to wait for it to load.
On the other hand, a mobile-friendly website will load quickly because it’s compatible with mobile devices.
A website that isn’t optimized for mobile device use will see you lose an audience to your competition. However, a well mobile optimized website enables you to stand out among the competition.
It ensures that you capture and hold visitor attention while you have it.
A website that is fully optimized for mobile enables you to stand out and puts you at par with successful companies.
Consequently, it enhances your business reputation, attracts more visitors, and increases your visitors’ chance of converting into customers.