The vast array of domain extensions available today means that we can now register domains that are both catchy and easy to remember. There are so many identifiers to choose from and this can make the process of choosing your domain a daunting one. From industry identifiers to geographical locations, professions, social causes, interests and skills, it becomes apparent that the process can quickly become a nightmare. No need to worry though, what follows these are the steps you need to take in picking a domain that is just right for you.
Things you must do
Make your domain name relevant:
You want your domain to be picked up by search engines when you go live so it is critical that you give thought to your keywords. You should include some keywords on your domain title if you want to get a favourable ranking on Google. You also want a domain name that is easily understood and clearly related to the purpose for which it is set up. Choosing a title like danthemilkman.com if you are a milkman is really nice though chances are the domain is no longer available.
If possible, include a location or keywords in your domain.
A decade ago, Mikalai Krivenko wanted a website for his Hoboken, Jersey City-based painting business. A New Jersey-based SEO specialist Yuriy, who also happened to be his son advised that he put “Hoboken” in the name. Krivenko took that advice and paid $11 for hobokenpainter.com which shows up at the top of Google pages whenever people search for items related to “Hoboken” and “Painter.” According to Krivenko “whether it’s location or what your company does, but the most important keyword for your industry in the domain name.”
This strategy is also advised by Jean Bedford, a search consultant based in Silicon Valley and author of the book “I’ve got a Domain Name – Now what?” In his words, “if your business focuses on a particular region, try to put your location into the name of your domain.”
The simpler the better
You do not want to bore your audience with a long or complex domain name. A long name also increases the likelihood of spelling errors when typing. So it is always safer and better to go for a simple and short title for a domain. One or a maximum of two words is just perfect. Next, find out the Domain Name Pricing Freeparking NZ or on any other credible platform and register the domain name quickly once satisfied.
Ensure you are registered as the owner of the domain name
When you’ve decided on the right domain to use for your brand, ensure you register yourself as the owner of the domain. Your domain is your property and this should be reflected in the registration details. Quite a number of people make the mistake of not totally transferring ownership to themselves and encounter difficulties in the future when trying to conduct business on their domain.
This oversight has cost business owners greatly. Some people encounter difficulties working with their domain registrars and as a result, have to part ways. Not clearly defining ownership of your domain can impact your business negatively in the long run.
Things you must avoid when choosing a domain name
Avoid trendy names as much as possible
It is tempting to want to use a trending buzzword or catchy phrase for your domain. The problem with this is that trends are very fickle and the buzzword of today can suddenly become an awkward or worse still offensive tagline tomorrow. We have seen examples with domains like “Wazzzzzup.” Trends that also include misspelling of words and phrases can also be tempting but experience has shown that the prospects are usually not good. Flickr, for example, had to acquire the flicker.com domain when visitors kept on misspelling the domain title.
Avoid numbers, abbreviations and dashes in your domain.
If you have spent time trying to look for a suitable domain name, chances are you will find all the great ones have been snapped up. You should not be discouraged, there are still a lot of ideal domains still waiting to be acquired.
You want people to remember your domain name so it is ill-advised to include a hyphen in your domain. You also want to be able to read out your domain name to someone without having to say the word “dash” or “hyphen”. Abbreviations and numbers also complicate the title so they are best avoided. Words with ambiguous spellings e.g. “centre” and “center” can also make visiting your site a chore.
If you must use a word that can be easily misspelt, it is advisable to purchase the misspelling variations of your site and redirect visitors to your main page whenever they inadvertently entered the wrong spelling. Simplicity is always the best, always make sure you select a title that can be easily be committed to memory.
Avoid random characters
A continuation of the previous point, hyphens, dashes, numbers and other forms of title ambiguity are best avoided. No one will visit your site if they cannot remember it.
Avoid domain names that do not end with .com
All websites of value have a .com extension. You will no doubt get offers to get other extensions but this is not very valuable especially if you are a small business. Other extensions are only valuable if you want to protect a patent or trademark. You should also consider other extensions if you think a competitor is also going to want it.
Avoid trying to sound like someone else
So there is a well-established domain in your niche and you think it is a smart move to trying to look like them? Well, it’s not. People might confuse your site for theirs at first but it’s only a matter of time before you are found out. You will quickly become a source of irritation and the only thing you will succeed in doing is repelling the visitors that you desire. There is no substitute for you. So be unique and let your uniqueness grow you into the brand you want to be.