Do you own or manage a sports center?
Here is some practical and innovative advice on managing them properly.
1 – INVESTING IN ENERGY
The first step is to rationalize energy needs, reducing energy costs and consumption.
If you are about to invest in basketball construction, it is imperative to manage the coordination of suppliers and specialized companies with the careful management of energy consumption, opening the doors to new systems such as automation, increasingly used in every anthropized environment.
What sports center managers often lack is the courage and open-mindedness to invest in new services. These lead to the development of new management margins and the consequent improvement of the corporate image.
2 – INVOLVE THE CUSTOMER
Customer involvement and loyalty are even more important for small-medium sports centers where a family-friendly environment is created between managers, employees, and sportspeople.
It is important to focus on small things, invest small to earn big.
When it comes to loyalty, the sports sector benefits because sport is one of the greatest tools for aggregation, it manages to involve, excite and bring people of all nationalities, creeds, and cultures together, creating a real “community.”
The goal of each sports center, for example, covered tennis courts, must be to become the reference point of its territory. In this, the web is of fundamental importance.
It is not enough to organize major sporting events. Still, we need to plan a broad communication strategy that includes both traditional methods and the new frontiers of the web, which should not be a static showcase of our activities but must produce interaction.
3 – INVESTING IN TRAINING
The management of a sports center cannot be exclusively focused on sports training. Certain administrative, criminal and civil rules must be respected.
In fact, the manager has certain obligations and responsibilities to guarantee the safety of the worker. Staff training undoubtedly increases the efficiency of the sports center, reducing the risk of injuries and legal-administrative problems.
Training is, therefore, a salient point in the management of the sports center. It is necessary to update, adapting to the ever-changing rules constantly. The latter must concern the practical tasks and consider the digital and technological education of the staff.
The efficient management of a sports center is built on the use of computers and new web-based technologies. The ability of the operators is therefore fundamental in determining the success of a plant.
Only facilities equipped with modern management systems can win the challenge of change and innovation, placing the sports center in a perennially connected with its users.
4 – BE SOCIAL
Social Networks have revolutionized the way to get in touch with people, even from a commercial point of view.
Today, for example, the average user searches the internet for the sports center to book, looking at photos, videos and evaluating any reviews on the social page of the center itself.
The most important game is therefore played on the web: the winner is the one who can be found quickly, easily, by presenting updated information and above all by allowing the user to interact directly from the internet instead of by phone or personally.
For a sports center, having a determined and articulated communication strategy is important.